Marketing Audit Services:

• Worron Consulting utilizes a proven method of analysis including primary and secondary source information, market data, insight from clients, and our own experience and expertise to develop an unbiased and experienced picture of your organizations marketing function.
• We provide a clear and accurate appraisal of market opportunities; competitive landscape; and marketing performance.
• Our recommendations include initiatives that should be modified to enhance performance; those that should be terminated; and new initiatives to seize market and competitive opportunities.

• A clear and accurate segmentation strategy is a competitive advantage and is the cornerstone to marketing and sales success.
• Worron Consulting will assist in the development of a segmentation strategy that is based on real-world customer behaviors and preferences and can be easily understood and implemented.
• Our recommendations will include profiles of customers that offer the best opportunity for sales and revenue; how to find these customers; and the methodology for seizing those opportunities.

• Worron Consulting will assist your team in developing marketing plans that will achieve the long- and short-term objectives of the organization.
• Our marketing plans can include simple single-product short-term plans all the way to comprehensive marketing plans that encompass all product lines and sales channels.
• Our marketing plans are actionable and immediate. We do not prepare huge, lengthy documents for review, but prefer direct recommendations presented directly to our client personnel.
• Worron Consulting marketing plans include all phases of the marketing mix including product plans, pricing, communications, packaging, promotions, and sales.

• Worron Consulting can assist in the development of marketing initiatives that serve to meet the objectives of our clients organization.
• Unlike an ad agency, we do not simply recommend more advertising. We help our clients develop and implement a comprehensive competitive strategy and accompanying marketing initiatives that utilizes all available marketing tools
• Direct Mail
• Promotions
• Sales Incentives
• New channel development
• Customer service
• Product development
• Market Research
• Public Relations
• Web Site Development and Management

Marketing Communication Strategy:

• Worron Consulting will assist in the development of a marketing communications plan that utilizes the most efficient and cost-effective methods for reaching new and current customers.
• We will help develop a positioning strategy and associated messages that leverage market opportunities and organizational and product/service strengths.
• Worron Consulting also helps develop the creative and media plan specifics for each communications piece.
• Our communications plans are built on strong market research and testing procedures. We do not believe in experimenting with our clients customers or with our clients money. Our philosophy is to always measure twice and cut once.

Market Research:

• Worron Consulting assists clients in identifying their information needs and developing the research methodology that meets those needs most efficiently and cost-effectively.
• We also provide expert analysis of the research from the perspective of providing actionable market information. We have PhD-qualified research associates on staff to assist in these efforts.